International Logistics

Grow Worldwide Sales with Our International Logistics

Ecommerce is fast becoming the primary choice for shopping for internet users, which now gives retailers the opportunity to sell their products and solutions without large capital costs. At X, we provide retailers with industry leading solutions in international logistics. Our ecommerce site is the ultimate platform for retailers to sell their products to customers in different parts of the world with convenience. Our international logistics enable localized checkouts for international customers that can get their orders shipped to their doorstep within a remarkable turnaround time. We collaborate with major international freight forwarding organizations that help us connect buyers and sellers in different parts of the world.

Benefits of International Logistics with X

As a leading ecommerce platform, we continuously strive to serve our customers with leading logistics solutions. We manage currency conversions, process international payments, offer custom clearance, and provide convenient traffic of consignments. Our international logistics partners guarantee fraud protection and offer the most convenient return policies in case your order is missing (in parts), broken, or not up to the stated quality. In other words, we help retailers grow their worldwide sales and help customers get their products shipped in the most convenient way possible.

Shop With Us & Get Your Order Shipped Anywhere In the World!

In international logistics, customers are looking for a hassle free experience where they can easily track their order and resolve any issues related to it, without incurring additional costs. This is where X thrives by helping its customers get the best international logistics solutions based on their destination. We also entertain fast delivery services for international clients with an additional fee that takes from 3 – 7 days to arrive at your doorstep!

Are You a Retailer? Get In Touch with Us & Find Out More about Our International Logistics Solutions

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Geospatial Social Media

Brand campaigns are the other big thing that businesses are leveraging social media for, the first being geospatial marketing. For those new to the term, geospatial marketing is targeting an audience in a specific geographical region to increase leads. Geospatial targeting is relatively new to social media but does have the potential to derive actual value from your social media marketing campaigns.

Market Research and Behavioral Data

Facebook alone has over million unique users that visit the platform every day. For a business that is employing a comprehensive social media strategy, market research becomes more crucial. It enables the business to gather data from all sources, i.e. posts of their followers/likes, what they share, and all other alternate source of information. This allows the business to have data repositories from where it can derive value. By employing data analytics, a business can derive behavioral data from their customers and potential market. For example, it can collect information on what the potential market has to say about its products and services, how satisfied they are, how likely they are to boost referrals, and what location has a larger share of their customers.

Geospatial Marketing

Once the behavioral data has been derived, the business will have to adjust its social media strategies to make them more responsive to customer behavior. For example, let’s say that you run an ecommerce website. Now if Bronx has a large market for online apparel, then the business can employ PPC and ad placement to boost visibility in Bronx. Similarly, if Manhattan has a large market for online shoe shopping, then the business can again use PPC and ad placement to increase its visibility in the social media accounts of users in Manhattan. Geospatial marketing allows a business to make more ‘relevant’ marketing decisions which ultimately lead to increased conversions. This in turn can help save costs on unnecessary social media spending while boosting sales and potential market!
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Web Development Goes Beyond Design Protocol – Why You Need A Good Developer

Setting up a website can be simple today, as you’ll find that there are a lot of easy to work with templates and ideas. However, if you want to go beyond simplicity, you will need to look at web development as a whole. People often confuse development for design, and while they can work hand in hand, they are not the same thing at all. You will find that design is just that, it’s the look, fee, colors, and overall layout of your site. To make the components work in a dynamic level, developers have to create and implement several tools on the backend.

Real World Updating

Web developers take on the role of plugging in and setting up several tools that help you with your website. For instance, if you wanted to update your blog, you would need a content management system in place. Otherwise, you would have to edit code directly to show updates on your pages. In the past, you would have to work on HTML directly to have any sort of update on a website, and these were often static pages. Static pages don’t really allow you to have any sort of dynamic engagements, leaving pages somewhat boring and stale.

Incredible Features

Right now there are hundreds of applications, features, and more that you can tie into your website. From geographical targeting, to content management, display solutions, and so much more, you could have your page step into the modern world. This is done through web development, as it creates dynamic resources in the back end of your site so that it can give you a better chance of running a small business and more. Whether you want to sell products directly from your site, or you want to start an email newsletter, developers focus on creating these solutions so that you don’t have to worry about their function.

The Professional Edge

At the end of the day, you could either have a website that is static, only has basic information and can look pretty good or you could have a dynamic page that can be updated, and looks professional to those that see it. Professional looking sites that can also work through the demands of the end user, will always trump static pages, which is why hiring a web developer is important overall.
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Getting Noticed Online Requires Internet Marketing

Millions of sites will be launched today, and a grand majority of them will never be seen. The reason why they won’t see them is simple, they won’t have internet marketing at the helm of their publishing. Sure, it’s nice to launch a website, and it can be somewhat simple if you look at it. However, if you don’t hire someone to help you push things forward, you will be lost in the shuffle, guaranteed. This is not stated to sell you something, it’s the truth, and you can navigate through the many articles written on the subject that will illustrate that notion.

Organic Search Results

The biggest thing that you will see happen when you hire someone to build your marketing strategy is natural search results. Your site will be featured within search engines for a variety of keywords, and you will see placements help you get traffic and more. This traffic is some of the most sought after, as it can be lower cost than having to pay for clicks through PPC (pay per click). Not only that, when you are in the top 10 of search results your site will gain credibility and that is something that pays off dividends over time.

Targeted Traffic

For those that aren’t familiar with traffic, you’ll need to understand that there are two major types. There is targeted traffic and then there is everything else. If you do not have targeted traffic, your site will not get the kind of attention you want. The best illustration to consider in this regards is to think about an ecommerce website. If you have a site that is selling products, and you are getting 100,000 hits but no one is buying anything, you may have the wrong kind of traffic. You need targeted hits, and that’s where a professional grade service can come into play.

Promoting Longevity

If you want your page to reach the most people, you have to consider things like SEO, SEM, and internet marketing as a whole. Only when you have these firmly in place will you be able to get your site in front of the right people. Test the waters here, hire a top notch company to build your campaigns and see how just allowing a pro to help you with this, could give you success in what very well may be the most challenging time to have a website.
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Your Own .Com

Before obtaining your web site you'll need to have and register a domain name for your site. Now a domain name is nothing more than the web address that potential clients and customers will use to locate your site. This is also called the URL of the website. This is what you and your customers will type into their internet browsers top window in order to go to a specific website. Your web sites theme should be built around you domain name. So taking care to chose the right domain name is very important. You'll want your domain name to say something that describes the content or theme of your site. This can't be stressed enough. The availability of your domain may take some trial and error. Since there are so many sites coming online every day, it stands to reason that your first choice, in all probability, will not be available. It may take many variations of your domain name of choice before you find one that is available. However, there are services available in the internet that offers domain name search. These websites will search for similar domain names and tell you if the domain name you chose is unique or if it is unavailable before you register it. When creating a website, thinking of a domain name for your website is the first thing you have to do. The next step would be finding out if your domain name is taken or if it is available. It can be very frustrating to find out that your chosen domain name is already being used and is unavailable. This is why it is recommended that you should think of several potential domain names for your website and try them out one by one. To check for your domain name availability, there are websites that offer domain name search. These services usually come from websites that offer domain name registration. Your domain name can also be the same as other domain names, provided that the extension is different. An example of a domain name extension is the ".com". Today, there are different kinds of domain name extension. Here are some examples: • .com • .info • .biz • .net • .ca Any and All of these extensions may be used for your upcoming website. If at all possible, try and stick with the .com extension.It is the most widely used and if you or a potential visitor forgets the extension. Your machine, will by default, resolve to the .com extension. As I said before, the process of choosing your domain name may take a bit of time since there are thousands of new domains coming online every day. All needing and looking for a domain name. You'll be amazed at just how many variations of your particular domain will come back as unavailable. Don't give up. You'll eventually get the one you want. Once you chose an available domain name for your website, the next step would be registering it. This can be done right from the source of search. If not there are numerous domain registration websites that offer this service. Domain name registration websites usually charges a fee for their domain name registration services. These websites differ in prices for domain name registration services; it is up to you to choose what domain name registration website you want to use. My choice would be Zipweb.ca or Yahoo.com. Both have specials that offer your first years registration fee for cheap. Only to revert back to the regular $8.99 per year for the 2nd and 3rd years. After registering your domain name, you will now be ready to create your website. Always remember that before creating a website, you will first need a domain name in order for you to put the contents of your website on the internet.
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Learning to Use Internet Business Directories

As an online business owner, one of your preoccupations is increasing your site traffic. If you have been in business for even a short period of time, you know that the key to getting more hits is by optimizing for the search engines. Most people use the search engines to find the sites they are looking for, so it is in your best interests to achieve as high a page ranking as you can. Search engine optimization is vital to your business, but you should not overlook another method for increasing your site traffic: getting listed in an internet business directory. Internet business directories work in the same way that yellow pages work for traditional pages. To wit, they are listings of the various businesses operating on the web. To make the listings more tenable to use, the sites are grouped according to different categories. Sites can be listed by topics or regions, for example. Different business directories use different criteria to categorize its sites. The reason you want to get listed in an internet business directory is simple: people use directories to find sites. While getting listed in an internet business directory is not as important as getting optimized for the search engines, it can nevertheless contribute to an increase in your site traffic. People use directories to find a wide variety of sites pertaining to topics they are interested in. Obviously, not being listed is a disadvantage. To have your site listed in an internet business directory, you must first identify the directories that you feel will be most conducive to your business' success. Next, you will have to submit your site for possible inclusion. If your site is legitimate, you should have no problem getting accepted. After being reviewed, your site will be indexed in the most appropriate category. Here some excellent examples of internet business directories: AME Info (www.ameinfo.com) – A business directory listing almost 200, 000 Middle Eastern companies. AT&T Directories (www.att.com/directory/index.html) – This site can help you find a persons and/ or business by name or phone number. Big Book (www.bigbook.com) – A listing of businesses within the United States. You can search for a business using its name, location, or category. BizEurope.com Resources (www.bizeurope.com/bsr/manu/resource.htm) - A listing of European companies involved in importing and exporting. British Companies (www.britishcompanies.co.uk) – a listing of British consumer product companies. British Services (www.britishservices.co.uk) – a listing of British service providers. Business.com (www.business.com) – This site also doubles as a search engine. You can find products, services, companies and jobs here. Corporate Affiliations (www.corporateaffiliations.com) – lists companies that have merged, changed names, or gone out of business. Europages: European Business Directory (www.europages.com) – Europages lists the addresses of half a million companies from thirty European countries. The site can be viewed in six languages. This listing is not meant to be an exhaustive one, but it should be sufficient to get you started. Remember that internet business directories can help you increase your market reach, so you should never overlook them!
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Online Marketing Made Easy

For anyone interested in growing their business or maximizing the return of their marketing spend, online marketing is one of the most effective means of doing so. Online marketing is effective as a part of a well developed marketing plan.  

What is Online Marketing?

Online marketing has come to mean many things. You can consider online advertising, search engine marketing, affiliate marketing, and even SEO (search engine optimization) as online marketing. It has also changed and evolved over the last decade. With the advent of Google Adsense and other forms of targeted, pay-per-click advertising, online marketing means a whole lot more than 468 X 60 banners. When thinking about the types of online marketing available today, you really need to think about the objectives of your online marketing spend. Are you looking to sell a product? Drive prospects to your web site or marketing pages? Create awareness for your company? The most important thing to remember is that your online placement, creative, and offer must be consistent across the web and your own website or retail establishment. This creates a seamless buying experience, increasing the odds of a purchase being made once a browser clicks on your online marketing creative. As mentioned previously, online marketing also includes affiliate marketing – a method of utilizing partner sites to distribute your products or services. One of the best methods of developing an affiliate network is by providing content in addition to an aggressive affiliate commission plan. Other web sites seek out content and useful information. If you can provide meaningful content to partner sites with an opportunity to earn money at the same time, they're likely to participate in your affiliate program. It's important to realize that Search Engine Optimization is also a component of online marketing. Too often, SEO is not considered part of the online marketing mix. However, it is one of the most important aspects of an online marketing campaign. When launching a new product or marketing an existing one, make sure that it's easy for individuals to find your website and offer page. Browsers who see your online ads may not click right away. Rather, prospective buyers may later be searching for your promotion when a specific need arises. Think about the keywords prospects may use to search for your offer and optimize your pages accordingly. Also, be sure to link to your promotional pages from your web site's home page to optimize search result rankings.  

Why is Online Marketing Important?

Online marketing often provides direct responses and the ability to measure campaign effectiveness. This immediacy helps you to test your offer(s) and creative, as well as measure the overall return on your marketing investment. Having the ability to evaluate effectiveness in real time allows you to reposition your marketing spend or switch out creative to increase results. With more than 68% of homes having internet access and about two-thirds of them having a high speed connection, the web has become a reality. If you wish to reach the majority of consumers, you need to include online marketing as part of your overall marketing mix. Online marketing also gives you the opportunity to segment your market, providing highly targeted positioning. Unlike traditional advertising, online advertising allows you to select the sites upon which you run your ads. There are also many services which help you deliver ads around appropriate topics or contextual pages. Best know for contextual and pay-per-click advertising, Google allows you to choose specific keywords around which your ad can be displayed. When individuals search on the keywords you've selected, your ads will appear. The power of Google is the affiliate network they've created which displays their contextual ads across hundreds of thousands of websites. Despite recent allegations of click fraud, Google still provides one of the most targeted online marketing options. Other services, like Overture, owned by Yahoo! provide similar services that deliver targeted online marketing.  

Who Can Benefit?

Anyone who is interested in improving their marketing results should think about the role that online marketing plays in their marketing mix. Because there are so many ways to engage in online marketing including advertising, contextual ads, pay-per-click advertising, affiliate programs and more, the practice is sure to benefit anyone who is seeking a measurable return on investment. Before beginning any online marketing campaign, you should always determine your budget – how much you're willing to invest in your marketing efforts. Ask yourself how much you're willing to spend? What type of conversion will you need to break even? What you anticipate your click to purchase ratio will be? Understanding these fundamental financial metrics is essential to determining how much you're willing to spend on your online marketing efforts.  

How to Begin?

Starting your online marketing campaign can be as simple as bidding on a few keywords or as complex as developing a comprehensive online marketing campaign that consists of multiple buys across a network of websites. As with any new marketing venture, it's best to start small and work your way up to more intricate marketing campaigns. My recommendation for beginning your online marketing initiative is to focus on your own site (developing promotional banners, buttons, and content), creating an affiliate program, and pay-per click advertising. The first two methods should cost little or nothing to implement and will propel your campaign forward. Supplemented with pay-per-click advertising, your marketing message is sure to reach your intended audience.
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The Three Types Of SEO Services

As you scout around for SEO services, you may wonder what sets one company's SEO services apart from another's. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients' websites. These different approaches are usually termed as "hats" SEO services usually come in three different hats:

Black Hat SEO Services

Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.

White Hat SEO Services

For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.

Grey Hat SEO Services

Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.

Which hat should you choose?

According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters. Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business... and serious businesses exclude: gambling, adult, and pharmacy sites.
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Business To Business Marketing Made Simple

One of the hardest things for businesses to do is coordinate with other businesses. B2B marketing is one thing that is necessary, but is hard to work on. You may be working on running your business, while you need help with other branches, and that takes time away from some of the other things that you have to juggle. Juggling so many different things becomes difficult to say the least. If you want to get a handle on this, you very well may want to look into getting help with this type of internet marketing.

Professional Grade Directory

When you focus on finding a good online business directory, you find that the world of B2B becomes a matter of simplicity. That’s where companies like Trademine.ca come into the picture. When you work with them, they help get you in front of the right audience, and help you get into the directories that can help you build reputation and manage greater results overall. Getting noticed within a network of businesses can streamline the process of running a business in today’s frenetic internet world, and could definitely pay off dividends.

Connecting Your Business To Others

Signing up with a good company that can help with getting your business’s products and services in front of many people can help you understand how to sharpen your skill set, and how you can create market share for the future. No matter what niche you’re in, you’ll find that you can get your brand to the masses, with the help of other companies within your industry. Joining the right directory is key, and when you work with the right company, this gets streamlined.

Better Marketing Collateral

Perhaps the old adage of “iron sharpens iron”, works here. Signing up to work within the world of business to business marketing at a professional level can help you see what your competition is doing, and perhaps adjust the way you do things to meet your audience’s needs. Remember, you’re sharing an audience, and if you can match what others are doing, you will eventually gain a greater portion of market share as you adjust to become better overall. To make sense of all of this, it’s imperative that you work with a consulting firm that can help you streamline this all into an easy to utilize solution. Otherwise, you may find yourself having to juggle way too much.
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Global Sourcing- Providing Your Company With Needed Infrastructure And Labor Affordably

In today's international business market, where competition is so fierce, the importance of choosing the best off shore or on shore sourcing agents has occupied the front seat. Owing to the expertise of different countries in different fields such as manufacturing, product building, etc., it has become increasingly difficult to keep up with their pace. Many business firms irrespective of their sizes are constantly checking and giving utmost importance to the questions like, "Are we getting the best price quotes for the source we are using? Are the sourcing materials and products bought from the best possible source?" In order to avoid all these potential complications and have a clear picture of the source, most of the International businesses are using the expertise of sourcing agents both at national and international level. Following information throws some light on the importance of role of sourcing agents and how they can help your business develop at both national and international level. How can global sourcing save money for your business? The answer is simple. Countries like China and India have two critical elements in place that make outsourcing a possibility. These two factors are infrastructure and labor. These two factors combined with the exchange rate make saving money by outsourcing a real possibility. A strong infrastructure and many skilled workers make outsourcing a profitable and intelligent solution. The fact that a multitude of manufacturing and labor related activities are possible in some countries around the world is for the following reason. A good deal of time, effort and money was put into the development of a given country's infrastructure and labor pool. When one considers all that is needed to not just manufacture goods, but also bring those goods to market, it quickly becomes evident that global sourcing and manufacturing is not an accident. Power, an effective power grid, an internal distribution system of raw materials and finished products, as well as a mechanisms or access to international shipping and trade routes are all necessary components in the global sourcing and manufacturing equation. Besides the ability to manufacture goods, a successful outsourcing relationship will also require access to a skilled and educated labor force. China and India have a wealth of educated and skilled workers ready to create for your company. These workers are not only well educated, they can generally speak English. Skilled workers are available in many different fields. Global sourcing can save your business massive amounts of money. The infrastructure available and the skilled labor force will make your cost savings a real possibility. Since labor rates and exchange rates are often different in these countries, business owners can quickly secure an excellent deal that will save a great deal of money for their business. Outsourcing is often much more affordable than many other options. Global sourcing is an excellent cost saving option for many companies. Lower labor rates will give you access to skilled employees at a fraction of the cost. Exchange rates can further supplement cost savings. Outsourcing to China is easy, as well as affordable. Don't just assume that outsourcing is only for large companies. Small businesses can easily save money using this strategy. Outsourcing can fill almost any business need. It is not only a resource for manufacturing.
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